I work on high-impact digital products across fintech, fem-tech, healthcare, fitness and IoT, leading revenue-generating proposition launches and optimising acquisition, subscription and retention journeys. My work combines strong interaction design with experimentation to drive measurable growth and scalable user experiences.
Designing for fintech: creating a brand, a web app and launching a website for Paycada
Designing and optimising a price increase into a recurring revenue product through behavioural experimentation
Connected devices: designing and optimising IoT electrifying features for Veva's EV home charger
Recording triggers: designing with empathy and delight for emotionally complex journeys
Designing for fitness communities: gamifying engagement, rewarding achievements and commitment
Employee Recognition: designing a platform that rewards and encourages employee participation
Digital transformation: designing with empathy for emotionally sensitive journeys for fertility clinics
Designing for healthcare: Blueetooth-connected injectors
Need for speed: bringing traffic technology at your fingertips
“Wow wow wow working with you has been a breath of fresh air. I love your enthusiasm, excitement and complete understanding of our client and their company requirements. The visuals you completed for the presentation yesterday were just superb. The client was over the moon with what you produced and completely bought into it straight away, it was great seeing her face light up when she was watching the presentation. You are so accommodating, organised, helpful and I cannot wait to continue working with you."
“Irina has taken two days out of her already busy work life to help and support us with the recent Hub roadshow. Irina has taken some super headshots of her colleagues and instantly made them feel comfortable in front of the camera - even those we didn't think she'd convince!! She's been a really asset to the roadshow team and it wouldn't have been the success it's been without her help. Thanks Irina, you're an absolute legend! #teamspirit"
“Thank you, Irina, for your help with an html e-mail for our client trip to Berlin. You were friendly, helpful and provided a quick and quality response to what we needed. The clients feedback was great, and this has given us the best possible start to the trip. Thank you again. Chris"
Irina has gone above and beyond in creating the company birthday video - I'm absolutely blown away by how incredible it looks. It was quite a tight turnaround, and involved putting together a lot of different footage and images, but Irina stepped up to the challenge - adding exciting animation elements, transitions, and creative magic to make it truly special. She listened to all feedback and ideas, and then took it to the next level, so for that I want to say a huge thank you for all her hard work - I'm so excited to hear what everyone else thinks of it! #creativemagic #whatapro #seriouslyimpressed
“Thank you for creating such an awesome (and animated) infographic on the barest of briefs! Provided such a wealth of options and, with minimal input, created something that was both visually engaging and factually-packed. Brilliant."
“Just a little note to say thank you on behalf of me and my little team for all of the help and work Irina has done for the Filmology launch, she has reacted so quickly to (many) changes that we have made with different elements, shown boundless creativity and enthusiasm and delivered an excellent standard of work. Thank you Irina! :-)"
