Product Designer | AI Builder

I design and build AI-powered products, from first idea to live release.

I love shaping, designing and building AI tools that explore generative AI, thoughtful interactions, emotion, delight, sound, image and language. I prototype fast, iterate in the open, and sweat the details until the magic holds up in the real world.

“I love your enthusiasm, excitement and complete understanding of our client and their company requirements.”

Caroline J -  Product Manager
“Irina has shown boundless creativity and enthusiasm and delivered an excellent standard of work.”

Emma J - Brand Manager
“Irina stepped up to the challenge - adding exciting animation elements, transitions, and creative magic to make it truly special.”

Claire J - Comms Executive
“Irina was friendly, helpful and provided a quick and quality response to what we needed.”

Chris T - Sales Director
“With minimal input, Irina created something that was both visually engaging and factually-packed. Brilliant.”

Paul B - B2B Content Executive

Six AI products shipped solo this year at irina.love. Code on GitHub.

  • Prototyping in code

    Claude Code daily, so ideas meet reality in an afternoon.

  • AI product decisions

    When the system can’t verify something, it returns blank.

  • Design to code

    Figma, Paper, Claude Code, GitHub, deployed and live.

  • Front end, AI-assisted

    React through Next.js and TypeScript, directed and reviewed by me.

  • Code

    I read, edit and ship HTML, CSS and JavaScript.

  • Design systems

    Tokens, full component state coverage, and evolution with AI.

  • WCAG 2.1 AA

    AI audits that check and flag any errors.

  • Accessibility, measured

    I calculate contrast ratios rather than estimate them.

Selected Works

AI Projects
Cosmic Pets: turn your pet into a cosmic portrait. A black cat framed by flowers, crystals and planets, with other pet portraits around it

Cosmic Pets

Industry: Pets & Personalised Art

Custom cosmic portraits of your pets. Upload a photo and your pet is reimagined as a one-of-a-kind cosmic portrait.

Gen AIImage GenerationE-commerceProduct DesignBrandingStorytellingWeb App
Letters from Your Future Self: write what is on your heart, your future self will write back. A person sitting in a meadow above the clouds at dusk as handwritten letters drift past

Letters from Your Future Self

Industry: Wellbeing

A mood, reframed. Share how you feel today and receive a letter of perspective from the person you are becoming.

Gen AILLMWellbeingStorytellingWeb AppImage GenerationProduct Design
Soundtrack of Your Life: your life, in its own soundtrack. Four hand-made album covers for original songs, each with a play button, against a purple night sky

Soundtrack of Your Life

Industry: Music & Wellbeing

A moment, recomposed. Tell it about a moment in your life and it composes an original piece of music for it.

Gen AIMusic GenerationStorytellingWeb AppImage GenerationProduct DesignLLM
Bloom after Rain: a gentle space for your next chapter. A dew-covered pink peony above a valley at golden hour, petals falling, beside an invitation to begin your journey

Bloom after Rain

Industry: Wellbeing

A loss, regrown. Turns a loss into a flower that grows in a shared garden of resilience.

Gen AIImage GenerationWellbeingCommunityWeb AppLLMStorytellingProduct Design