The rebranding of Buzz generated widespread enthusiasm and engagement across the organisation. It reinvigorated the platform, strengthened internal participation, and became a visible, energising part of company culture. The relaunch successfully renewed interest in peer recognition and encouraged more consistent and meaningful use among employees.

The project excited everybody involved in the rebranding of Buzz and the metrics looked fantastic too! Over 27,457 sent Buzzes between approx. 9000 employees since 15.04.2019 (the official launch date) – a staggering increase from 8,891 buzzes sent per year!

Moreover, there were zero inquiries on how to use the system and how to send buzzes and a survey conducted after 6 months showed that 57% of employees are enjoying the new platform and find it very easy to use and navigate.

Following launch, the refreshed Buzz platform saw strong uptake, with over 13,500+ buzzes sent in only 2 months since release on 15/04/2019. Employees responded positively to the new experience, describing it as user-friendly and easy to navigate.

Importantly, there were no support queries around how to send a buzz or use the system, a clear indicator that the redesigned experience was intuitive and self-explanatory. The simplicity of the flow aligned closely with E.ON’s original objective: make recognition effortless.

Feedback also surfaced opportunities for iteration, particularly around expanding e-card options to include more neutral designs. This created a clear roadmap for future enhancements and ensured the platform could continue evolving alongside employee needs.

Importantly, there were no support queries around how to send a buzz or use the system, a clear indicator that the redesigned experience was intuitive and self-explanatory. The simplicity of the flow aligned closely with E.ON’s original objective: make recognition effortless.

As Lead Digital Designer, I owned the Buzz rebrand end-to-end from discovery and problem framing through to prototyping, brand alignment, and delivery. I translated insights into clear product principles, and led rapid design iterations in collaboration with HR stakeholders and the global brand team.

The project excited everybody involved in the rebranding of Buzz and the metrics looked fantastic too! Over 27,457 sent Buzzes between approx. 9000 employees since 15.04.2019 (the official launch date) – a staggering increase from 8,891 buzzes sent per year!

Moreover, there were zero inquiries on how to use the system and how to send buzzes and a survey conducted after 6 months showed that 57% of employees are enjoying the new platform and find it very easy to use and navigate.

Beyond visual refresh, I drove key UX decisions to simplify navigation, reduce friction in the sending flow, and ensure the platform felt intuitive without training or support.

The success of the relaunch was reflected not only in sustained usage and positive employee feedback, but also in the cultural response, including recognition from stakeholders and peers. The project reinforced Buzz as a meaningful tool within E.ON’s recognition culture and remains a standout example of design driving behavioural change at scale.